ASSIGNMENT

Design a task or ambient lighting product for Artemide to produce for the commercial light market, specifically to serve the needs of a key commercial partner, Hyatt. Consider Artemide’s product line, competition, and market space in addition to the brand attributes of specific Hyatt hotel lines.

DELIVERABLES

• Physical Prototype

• Client Presentation (Hyatt x Artemide)

• CMF

HOW MIGHT WE...

Design a light that reflects that cultural and aesthetic values of China to Hyatt’s clients?

CONTExT

Andaz represents a luxury line of Hyatt’s hotels that strives to create a service environment that emulates the local culture. Given that China represented 40% of the Andaz project development pipeline, we chose to focus on serving the Chinese market.

“At Andaz, we believe that the only true way to embrace a locale is to experience it through every one of the senses. Our properties draw upon surrounding neighborhoods, fully immersing guests in each of our inspiring destinations through distinctive expressions of local culture.”

In Situ

Product rendering presented in the contextual hotel environment

Early SKETCH

Initial full-scale articulation of concept

Final SKETCH

Sketch of the finalized design

INSPIRATION Board

• Chinese Checkers “Go”

• Bamboo

• Stone

• Chinese Lantern Festival

• Noguchi Lamps

• Origami